Case Study: DAKINE
Dakine, a leading sports and outdoor brand, partnered with Hyperblack on an end-to-end photo production solution to create consistent brand-driven ecommerce imagery. Learn how our team optimized Dakine's content creation workflow, season after season.
THE BRAND
Dakine, founded in 1970, is an American outdoor, sportswear brand built on innovation. They design and produce a wide range of products including backpacks, travel bags, outerwear, clothing and accessories.
THE CHALLENGE
The company needed an end-to-end photo production solution with flexibility, efficiency, and the ability to highlight their unique product features within their ecomm photography.
Production needs:
Limited time with a large quantity of samples each season
High-quality brand-driven product photography with season-to-season consistency needs
Multiple levels of approval from different company stakeholders
Real-time production changes to be
adjusted in post-productionA flexible partner who is able to make changes on the fly and adapt to changing sample and delivery needs
Storage for 350+ large products at once
THE RESULTS:
Hyperblack's team of experts optimized the company's photo production workflow to include:
A pre-production strategy to allow for flexibility in changing sample deliveries and allow for quick turnarounds, running multiple sets at once and assigning a dedicated account team
A proofing and approval solution that increased collaboration and reduced questions and discrepancies
An optimized post-production system:
To accept frequent product changes throughout photo production
Multi-level QA checkpoints to improve quality and consistency
Asset delivery with various outputs to be used across multiple channels
Is your photo production workflow inefficient and inflexible? Contact Hyperblack to see how we can optimize your ecommerce photo shoots!
